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Coach model employed NY-based mostly OMA to design their model new flagship retailer in Tokyo, Japan. Taking over the primary two flooring of the constructing, the shop has a outstanding nook location so the facade was key to the design.
The facade is made up of 210 stacked show packing containers that run horizontal and vertical to type a herringbone sample. The packing containers can be used to showcase the Coach merchandise, making the products a part of the facade as properly.
It virtually seems like a recreation of Tetris!
Every window panel frames a separate view of the surface.
OMA additionally designed the central staircase with its “floating” tower of show instances.
a hundred and five acrylic show models encase the steps serving to to attract the purchasers to the higher degree.
Constructing the shows into the outside partitions and across the central level of the area retains the purchasers surrounded by merchandise, whereas on the similar time protecting the ground clear.
Pictures by Iwan Baan.