The Photograph Gallery
Ejjeh & Sons, makers of customized tailor-made clothes in Beirut, Lebanon since 1926, lately renovated their store and determined to clean up their road look with the hope of interesting to a youthful era. On the lookout for a buzz worthy option to put their identify on the market with extra modern trend whereas nonetheless giving a nod to their lengthy-standing expertise and custom, they enlisted the assistance of République Beirut and their model of Mona Lisa was created.
Watch the way it all comes collectively:
Over the course of three months of planning with 10 creatives, and 9 hours of set-up, Mona Lisa was constructed with 1,292 spools of thread in sixty three colours (together with shades that needed to be flown in from China). The outcome is an ideal solution to mirror the corporate’s dedication to their customized tailoring.