The Photograph Gallery
The “T” shirt is a venture from Japanese Artistic Director Masashi Kawamura, who has created a strategy to combine typography and couture. These “T” shirts have been designed to have the silhouette of 5 well-known typefaces: Helvetica, Caslon, Baskerville, Courier, and Cooper Black.
From the designer:
On the earth of typography, phrases akin to typeface, character, physique, and so forth are used to describe the type of a letter. The rationale why they use expressions intently associated to a human physique, is probably as a result of every totally different letter has a definite high quality and character, in an analogous method that us people are all distinctive. Within the designing course of of those shirts, I aimed to seize the character of every typeface and tried to provide them a distinctive look and presence as soon as worn. By collaborating with Itaru Yonenaga, I really feel we have been capable of produce a set of shirts that’s not solely conceptual, however wearable as actual garments. I hope you will discover your favourite shirt/typeface.
These shirts might be finessed and be on sale at No Management Air beginning at the top of November. Slight particulars can be modified to be comfier to put on.
Idea and Design: Masashi KawamuraProduction and Design: Itaru Yonenaga / No Management AirModels: Heidi Hackemer (Baskerville), Kana Kimura (Courier), Maja Folgero (Helvetica), Mandy Harris (Cooper), Toshka Kroshka (Caslon)Images: Munetaka TokuyamaHair Styling: Takahide TokuyamaMake Up: Chichi SaitoExhibition Area: Now Concept / Utrecht