The Photograph Gallery
Wim Crouwel – A Graphic Odyssey opens on March 30, 2011 at The Design Museum. The exhibition, a celebration of the Dutch graphic designer Wim Crouwel’s profession, will function his work for design follow “Complete Design,” the id for the Stedelijk Museum, Amsterdam, in addition to his iconic poster, print, typography and lesser recognized exhibition design.
Crouwel’s work embraced a brand new modernity, producing typographic designs that captured the essence of the rising pc and area age of the early Nineteen Sixties. The exhibition may also spotlight Crouwel’s rigorous design strategy exploring his revolutionary use of grid-based mostly layouts and typographic techniques to supply persistently hanging uneven visuals.
Extra about Wim Crouwel from the press launch:
Born in 1928, Wim Crouwel studied wonderful artwork in Groningen earlier than shifting to Amsterdam within the early Nineteen Fifties the place he initially labored for an exhibition design firm. Closely influenced by structure, Crouwel’s sense of spatial consciousness and id led to commissions for cultural establishments, most notably in 1956 for the Van Abbe Museum in Eindhoven. Commissions for the Stedelijk Museum in Amsterdam adopted resulting in Crouwel taking sole duty for the museum’s id, posters and catalogues. While on the Stedelijk, Crouwel developed his distinctive grid system which acted as a museum template for its graphic id, an strategy which realised a visible consistency for the museum and in doing so outlined a turning level for the world of graphic design.
The daybreak of the area age and pc know-how all through the 60s inspired new approaches and prospects for typeface design. Embracing the temper of modernity, Crouwel designed a radical ‘New Alphabet’ typeface, particularly for the use in rising pc techniques. The ‘New Alphabet’ designed in 1967 appeared virtually alien, a cipher script of vertical and horizontal strains. This Illegible font challenged the design institution and provoked debate, a debate which Crouwel was completely satisfied to interact and brazenly admitted to putting visible aesthetics above perform. The ‘New Alphabet’ was redrawn by Brett Wickens and Peter Saville for the Pleasure Division album, ‘Substance’ within the late 80s after which digitized and made obtainable to be used in 1997 by The Foundry. Crouwel designed numerous different fonts together with Gridnick, an applicable reference to his use of grid techniques and Mr. Gridnick turned Crouwel’s endearing nickname.
In 1963 Crouwel based the multi-disciplinary design company ‘Complete Design’ creating the id for quite a few Dutch corporations. Along with the founding companions, Crouwel formed the visible panorama of the Netherlands all through the 60’s and 70’s, working for shoppers akin to IBM, and typeface commissions for Olivetti. Within the Nineteen Seventies Crouwel designed the Dutch Pavilion for the Osaka World Truthful, in addition to quite a few postal stamps for the Dutch publish workplace and a controversial redesign of the phone e-book utilizing solely lowercase letters.
The exhibition may even have unique sketches, posters, catalogues and archive images with movies and audio commentary. Six designers will take inspiration from Crouwel’s profession to supply a collection of restricted version prints, a singular Wim Crouwel impressed wallpaper may even be bought solely within the Design Museum Store.
Londoners, I feel that is undoubtedly one to cease by and take a look at.
What: Wim Crouwel – A Graphic OdysseyWhen: March 30, 2011 – July three, 2011Where: The Design Museum, Shad Thames, London SE1 2YD 020 7403 6933 UK