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Designer Mathieu Lehanneur, in collaboration with the architect Ana Moussinet, turns the promoting company JWT (Neuilly/Seine) right into a “digital plant station,”a brand new reflection from the designer about modern working types and the required invented depictions of them when utilized to the skilled world of communications.
The result’s an inside structure through which the objects are as a lot brainstorming aids as three dimensional logos assigned to sum up the spirit of this French JWT subsidiary specializing in digital media. First symbolic transfer: to reverse the standard dynamic of authority by putting the 2 chairmen and the director of JWT on the bottom flooring, as shut as potential to the hub of the company, separated from the reception just by tall wadded doorways.
The second significant gesture, the company’s particular digital sensibility is totally embodied by the assembly room, reworked right into a artistic cavern with partitions completely produced from paper fibers, “It has actually sucked up and recycled the out there paper within the company, an archaic and ineffective help that JWT France ultimately envisages completely eliminating.” Offering wonderful soundproofing, often used for thermal insulating in natural buildings, the ultimate execution sublimates the irregular exterior floor, a shell whose spray projected neo-archaism contrasts with the milky and luminous purity of the interior shell: pure James Bond genius the place probably the most unobtrusive rock hides Dr No’s extremely technical hint.
Shut-by, one other mineral projection modifications company espresso breaks, this time from the sky and far larger, a black tar meteorite now serves as a bar. A wierd and visually magnetic object, a small piece of interstellar virginity, this anti-design mass welcomes guests for an onward journey in the direction of artistic horizons to be constructed. A spot for fruit, objects or just for leaning on or placing down espresso cups.
The foyer navigates alternatively between geometrical and unruly strains like these megabit landscapes within the type of seating, instantly counter-balanced by an effusion of crops, cascading from the ceiling that may immediate music when gently brushed towards, inaugurating the plant mixing! A plant juke field developed with the artist group Scenocosme and whose play-listing is up to date by the artistic members of the company.
Linking digital rigour and the plant growth, between know-how and the very human enthusiasm which transpires in every intervention of the constructing with the omnipresence of the Andrea air filter, a small innocent piece of kit whose ornamental plant turns into a useful resource devoted to the lungs of the collaborators: in all probability the company with the purest air in Paris!
Photograph credit Véronique Huyghes.